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BYRAN™

Assessment

Positioning Readiness Assessment

Choose the statement that honestly describes each dimension today. If you don't have enough evidence to judge, choose “Not enough evidence”.

Customer Definition

Dimension 1

Customer Definition

How specifically is the priority customer defined?

Buying Relevance

Dimension 2

Buying Relevance

How clearly is the situation that creates demand understood?

Outcome Specificity

Dimension 3

Outcome Specificity

How specific and meaningful is the customer outcome?

Claim Credibility

Dimension 4

Claim Credibility

How well are your claims supported by real evidence?

Message Comprehension

Dimension 5

Message Comprehension

How easily would a customer understand the message?

Implementation Readiness

Dimension 6

Implementation Readiness

How ready are you to deploy and test the message?