Interactive Worksheet
Your Billion Dollar Message Worksheet
Work through each step at your own pace. Your answers support the coaching in Claude — they don't replace the master prompt.
Step 1 of 6
Your Business
The name customers know you by.
Your industry or type of business. Example: Bookkeeping services
What you sell, in plain words.
Idea, launching, early revenue, growing, established.
In person, online, done-for-you, software, etc.
Ready for full coaching? Get the master prompt.
MY BILLION DOLLAR MESSAGE WORKSHEET (The Hilliard Outcome Positioning System™) == YOUR BUSINESS == Business name: [not answered] Business category: [not answered] Product or service: [not answered] Current business stage: [not answered] How it is delivered: [not answered] == YOUR CUSTOMER == Primary customer: [not answered] Customer's buying situation: [not answered] Main problem or objective: [not answered] == THE OUTCOME == Desired customer outcome: [not answered] Why that outcome matters: [not answered] Observable success indicator: [not answered] == THE EVIDENCE == Current evidence or proof: [not answered] Expected timing and limitations: [not answered] == YOUR MESSAGE == Primary positioning statement: [not answered] Alternative positioning ideas: [not answered] Marketing channels: [not answered] == NEXT STEPS == Outstanding research questions: [not answered] Immediate next action: [not answered]