Resource Library
The private library.
Student resources come first. Materials marked Draft or Pending are being prepared from the full methodology and are not yet creator-approved.
Student resources
Everything you need to build and test your message.
Student Guide
Ten modules on customers, outcomes, credibility and testing.
Interactive Worksheet
Eighteen guided prompts, saved privately in your browser.
Master Prompt
The full coaching prompt to paste into Claude.
Positioning Readiness Assessment
Score six dimensions out of 30.
Seven-Day Execution Plan
A practical first week for your new message.
Thirty-Day Measurement Plan
Track responses, inquiries and comprehension.
Messaging resources
References being developed from the full methodology.
Headline Builder Reference
Patterns for outcome-led headlines.
Website Hero Section Guide
How to structure the first screen of your site.
Customer Research Questions
Questions to understand buying situations.
Messaging Validation Checklist
Check clarity and credibility before publishing.
Marketing Asset Checklist
Apply your message across every touchpoint.
Secondary
Facilitator resources
For instructors at Hilliard Enterprise Training Academy.
Facilitator Guide
Running the framework with a group.
90-Minute Workshop Agenda
A structured session outline.
Group Exercises
Hands-on activities per stage.
Teaching Examples
Illustrative business examples.
Workshop Discussion Questions
Prompts for group reflection.
Secondary
Quality & development
Framework governance materials.
Framework Testing Plan
How the framework is evaluated.
Positioning Assessment Rubric
Detailed scoring criteria.
Differentiation & Originality Overview
What makes the system distinct.
Improvement Roadmap
Planned framework refinements.